6 Reasons Why Website Fails And How To Save It.
There are many reasons why your website is unable to attract new visitors and convert them into paying customers, but this can easily be modified.
Many business owners believe that having a website can quickly attract new customers to buy their products. But the reality is, it isn’t enough just to wait for your website to be known. You need to help your customers find it easily and give them a great experience when they are visiting your sites.
Here are the top 6 reasons why your website fails and how to fix it.
1. Did not Optimised for Mobile Devices
By the end of 2016, the number of people browsing websites on mobile devices exceeded the number of people browsing websites on desktop computers. That was almost 4 years ago! If it’s not a mobile-optimized website (known as responsive website), Then it’s time to update and speed up your website.
Website that are not optimized for mobile devices will look small, broken, and look very old dated. Now that websites optimized for mobile devices have become the norm, visitors no longer want to waste time trying to resize pages, search menus, link tabs, and often feel frustrated.
How to Save it
If your website is not optimized for mobile devices, it will look old dated and needs to be redesigned.
If you want to create a new website or build your own website, please optimize it for mobile device and use it in different screen sizes. Excellent web design agencies will provide it as a standard. Otherwise, you will have to work harder.
2. Poor Website Design
The main reason for website failure is poor website design. When a customer compares your website to a competitor’s website, a bad design will not bring any points for your business. The design of your website should match your business information and brand. Always be pleasing to look at without missing out any important information and have a clear call-to-actions such as “Call Today” and “Fill out forms”.
If your website is out of date and doesn’t match your brand, your customers will think your product or service is out of date and will prefer your competitors.
How to Save it
You don’t have to follow design or have a fully animated website ready, but you need to make sure your website is connected to your target audience. Try to observe what your competitors are doing, and see how they can do better.
3. Did not Optimized for Google
If it’s not optimized for search, even the most beautifully designed website will fail. Customers usually start their buying process through a Google search. If your website can’t easily be found, then you won’t get visitors.
If your website is mobile-friendly, well-designed, and has a clear call to action, then it will not hinder you from converting your visitors into customers. Especially if your website appears before competitors on Google.
How to Save it
To achieve higher ranking on Google, you will need to optimize your website. You have to spend your time on SEO or search engine optimization.
To optimize your website, you need to make sure all basic SEO practices are in place, and mixture of short and long tail keywords are used in the right places.
4. Did not promote your website
If you’re not actively marketing your website, then your business is not going to reach its full potential. A website can work wonders for your business if it’s marketed properly and will increase your customer enquiries and sales.
One of the first reasons for website failure is lack of publicity (digital marketing). When your website is active, you need to attract visitors to it. This can be achieved through the following marketing channels:
• Google’s natural visitors
•social media (Facebook, Instagram, LinkedIn, YouTube)
• Pay per click advertising (Google Ads)
•Email campaign
If your website is marketed correctly, customer inquiries and sales increase, it can have an amazing impact on your business.
How to Save it
You don’t have to use all of the above channels, but you need to find a strategy that works best for your business and determine your target audience. Attracting visitors on Google (organic search) is always a trusted strategy because it’s free traffic and it’s where your customers begin their buying process.
5. Slow Loading Website
Website failure is usually caused by slow website loading. If your website loads too slowly, it will frustrate the visitors and cause them to leave. You only need 3 to 4 seconds to attract the attention of your visitors, therefore making page load speed is your top priority.
The following are the reasons for the slow loading of the website:
• The website is not optimized for mobile devices
• The browser cache is not configured
• The image is not optimized
• The file is not compressed
• The website uses slow hosting server
How to Save it
GT Metrix and Google Page’s speed test can check any issues with website loading times. You can then follow the recommendations to make your website lightning-fast.
6. Poor Structure & Menu
Make sure you can easily browse the website. The menu has to be clean and tidy, easy to use, and clearly identify the main pages. If your website is full of sub-menus, side menus, and dead ends, then your visitors will get confused and leave your website.
As more and more people use their mobile devices to access websites, it is essential for business owner to have a good mobile navigation for their website
How to save it
Before making a new design, make sure you know what you need on the website site. Understanding the content of the page as early as possible will make it easier to create a smooth website structure and clear menu.
